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Polyvinyl chloride (PVC) is a high-grade resilient plastic material that can be made flexible yet still retain its durability. Its characteristics make it ideal for outdoor uses since it can withstand harsh weather conditions.
One of the most common forms of flexible PVC is ad materials, especially since the increase in abundance of billboards and banners. PVC banners, in particular, are becoming more in-demand since it does not cost as much as large billboards but has the same sturdiness and image quality.